Relationships in Business

Posted by: Ryan Langston - 09.21.2016 - 14:18 pm

“If You Want to Gather Honey, Don’t Kick Over the Beehive”

-Dale Carnegie, How to Win Friends & Influence People

In his famous novel, Carnegie discusses ways to build meaningful relationships and how these relationships impact your professional life. Networking and building relationships are crucial to your success. In fact, they might be your most important asset.

In a recent research project, Ferrazzi Greenlight, an enterprise consulting, research, and training firm, concluded that the “number-one predictive element of an individual’s success is the number, the quality, and the depth of social capital—the personal relationships among those that they do business with.” True business relationships go past the ‘Hi, how can I help you’ and move into a deeper level of understanding and trust. By developing empathy with your business partners and clients, an environment of loyalty is created. This loyalty leads to long-term, beneficial relationships. For the full Ferrazzi Greenlight Article, click here.

“If they like you, they will listen to you. If they trust you, they will do business with you.”

-Zig Ziglar, author, salesman, and motivational speaker

This is true in any industry or company, but especially at Goosehead. With a marketing plan primarily built on client referrals and developing relationships with referral partners, being able to make genuine connections is essential. Our agents make it a priority to form and maintain relationships through face-to-face interactions and by displaying genuine interest in our clients and business partners. These connections are not only beneficial to our agents, but also to our partners and clients.

Forbes Magazine illustrates 4 ways to create meaningful business relationships:

  1. Take the Time to Build Genuine Relationships
    - Get to know people; their hobbies, family life, etc.
    - This builds trust and respect
  2. Social Media is Not True Networking
    - A virtual relationship is not the same as face-to-face interaction
    - Make time for personal interactions
  3. Think Quality Over Quantity
    - The number of connections you have is not the correct measure of the value of your relationships
    - To utilize the power of your network, you have to deal with people you truly know
  4. Make Sure You Maintain
    - It is difficult, but extremely important to keep up with people over time
    - Find a way to stay organized and make communicating easier and more effective

You can read the full article by Forbes here.

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